Tuesday, October 20, 2009

New School vs. Old School Realtors

Being the youngest Realtor in my office can be funny at times. I am a young, technology driven Realtor who lives online, and is always connected. Most of the agents in my office are 40+ and just have a whole other style of doing Real Estate.
Now i'm not saying one way is better than the other, I just find some of the conversations we have to be amusing.
For example, I had a marketing meeting with my team today going over some new listings and things we are trying to move quickly. I must have spent 45 minutes watching one agent explain to another agent what Postlets.com was, how to set up an account, and then how to post it online. Meanwhile I was updating my facebook ads, craigslist ads, my MLS, my twitter, and Blog. While I am talking about my new website, lead generation, online ads, etc, they are talking about new yard signs and putting things in the paper. Its just a different world.
I love teaching the older Realtors about Craigslist, Twitter, and all the other ways to get your property online. I also love to hear about how they used to do business.
Now don't get me wrong, there is definitely something to be said for face to face meetings, hand shakes, mailers, etc. I pride myself on being able to be in a room and close the deal myself. But to get your properties out there to the masses, and really compete, you need to be online. That is what a lot of older Realtors are just starting to realize.
I get more leads, and active buyers coming to my email everyday than most of the agents in my office combined. Im always sitting down with someone and showing them some HTML code to make things easier for them, or setting up an account online somewhere to showcase their properties. Even my dad calls me for help doing Postlets, Craigslist etc.
I like being in an office where I can get tips and hear stories about how the other agents in my office became successful, and then sharing my tips on how I am just becoming successful. Its a great environment to work in.

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